By Otsile Kadiege

Toyota South Africa Motors recently shared their new vehicles sales for January 2024. The automaker sold 10 855 new vehicles, or a 26.1% market share, during the said month. Aggregate domestic new vehicle sales for the month were 41 636 units, reflecting a decline of 1 658 units, or a fall of 3.8%, from the 43 294 vehicles sold in January 2023 and a sixth consecutive month of contraction.

Again, the Hilux continues its dominant streak shifting 2 645 units in January for a 24.9% share of the total LCV space. Registering 1,194 units for Hiace, Toyota is similarly far ahead in the taxi segment. The Corolla Cross, Starlet and Fortuner all featured in the best-selling top ten with unit sales of 1 660, 1 479 and 974 respectively to give Toyota an overall passenger share of 22.6%. Notable is the fact that the brand has two other models which have previously been higher placed and clearly have the potential for greater retail numbers: Vitz (622) and Urban Cruiser (589). The NX notched up a 23 sales for sister brand Lexus.

With the imminent launch of the facelifted Land Cruiser 79 pick-up featuring the new 2.8-litre powerplant and auto transmission, the current model managed a credible 11th place with 127-unit sales. Toyota’s total share of the LCV market stands at a leading 37,8%. Thanks to stellar performances from Hino 300 (58), Coaster (55) and Quantum (37), Toyota remains leader of the MCV pack with a 28.8% share of this market.

On the parts front, supply for January was logged at just over 1,4 million pieces distributed locally, with 312 084 pieces exported to foreign markets.