By Otsile Kadiege

The CES (Consumer Electronics Show), held in Las Vegas, is an annual event where tech companies and automakers alike get to showcase their latest and greatest cutting-edge technologies which will be made available for consumers in the near future. This year, Mercedes-AMG announced the launch of their first of its kind, state of the art technology, MBUX Sound Drive in partnership with creative artist, innovator and entrepreneur, will.i.am. This new tech is said to deliver a ground-breaking in-car interactive music experience.

What MBUX Sound Drive is all about

The technology connects the car hardware with the music software through precise ‘in-car signals’ that enable the music to react to the driving characteristics in real-time. These pre-determined parameters range from acceleration and braking to energy recuperation and steering angle. The technology is also capable of syncing with other in-car ‘signals’. One example could be the windscreen rain sensors that provide soothing rhythms during inclement weather to reduce stress and enhance concentration.

Availability

MBUX Sound Drive roll-out starts from mid-2024 and it will be available on Mercedes-AMG and Mercedes-Benz vehicles equipped with the second-generation MBUX system. Existing Mercedes customers can access the MBUX Software Update via an over-the-air (OTA) update using the Update Wizard on their MBUX display or the Mercedes me app after receiving a notification that it is available in their region.