By Otsile Kadiege

Toyota South Africa Motors (TSAM) is excited to record a 24.4% industry market share in new vehicle sales for April, reflecting a 0.8% increase from March 2025 (23.6%). Toyota’s sales performance of 10 363 units correlates with naamsa’s views that despite the significant headwinds the automotive industry continues to face, the new vehicle market persisted in its quest of recovery.

Three Toyota passenger cars – Corolla Cross (1584 units), Starlet (905 units) and Starlet Cross (834 units) – listed as top sellers list for April 2025 and year-to-date. Fortuner and Lexus once again displayed resilience, moving 606 units and 106 units respectively. Increasing sales to 257 units in comparison to March 2025, Prado deserves a notable mention having shifted 57 more units in April 2025.

A legend among South African bakkies, the Toyota Hilux maintained the lion’s share of the bakkie market with an increased market share of 29.4% (2780 units). Despite the weaker performance in the medium and heavy truck segments, Toyota’s MHCV sales achieved admirable results, with the Hino 300 chipping in the bulk with 105 units, Coaster Bus (57 units) and the Hino 500 and 700 contributing 77 units combined.

In April 2025, 3 499 Fleet Sales were recorded. This represents a 22.6% increase compared to April 2024, highlighting the growing strength of TSAM’s fleet offering. The Hilux Single Cab, a fundamental in many commercial fleets, reflected a 23% increase compared to April 2024. The Toyota Starlet recorded 257 fleet units, emerging as a top choice for small fleets seeking a practical, reliable passenger vehicle.