By Otsile Kadiege

BMW Group South Africa recently announced the appointment of Carmen Myles as Head of MINI South Africa, effective 1 September 2023. Carmen has over 17 years of experience in sales. She has built and maintained strong business relations across BMW Group South Africa and its retailer network. In her current role as BMW Group South Africa Manager: Transaction Pricing and Product Offers, she has been responsible for transaction pricing in the new direct sales model for BMW Group South Africa, MINI and BMW Motorrad for the past three years.

Carmen previously filled roles such as MINI South Africa Regional Manager: Sales; BMW South Africa Regional Manager: Sales and Marketing; MINI South Africa Manager: Sales, Planning, Steering and Operations; and BMW Group South Africa Manager: Sales Development.

Upon her appointment, Carmen commented: “I am honoured to lead the MINI South Africa team and especially excited to collaborate with my new team members. Having worked closely with the iconic brand over the years, I hope to continue the innovative work it has produced so far – particularly as we prepare for a transformative automotive future. I look forward to adding value to our customers’ lives with maximal experiences and minimal footprint.”