Khulekani On Wheels
    • Car Reviews
    • Car News
    • Electric
    • Videos
    • Travel
    • About
    • Contact

    Daimler could axe the Smart brand

    By khulekani / on March 26th, 2019 / in Car News, featured
    smart fortwo: Mit zahlreichen Aufwertungen startet smart im Herbst in das neue Modelljahr. Die Messefahrzeuge auf der IAA zeigen dieses umfangreiche Update. smart fortwo: smart will start the new model year this autumn with numerous upgrades. The cars on display at the International Motor Show feature this extensive update.

    Daimler could axe the Smart brand

    By khulekani / on March 26th, 2019 / in Car News, featured

    By Staff Reporter

    Daimler, the company that oversees the Smart brand might consider killing the small city carmaker since no one is interested in buying microcars anymore.

    According to some specialists, Smart has cost Daimler billions of dollars since its launch and the mother company is slowly losing patience and could disappear entirely from the industry within the next five years.

    We understand that a final decision on the future of Smart will be taken by the end of the year.

    The information comes from the German business paper Handelsblatt and is brought to our attention by Automotive News. According to “a company insider,” Daimler’s new CEO, Ola Kallenius, who succeeds Dieter Zetsche in May, has “no history with Smart” and “no scruples about killing the brand if necessary.”

    Research agency Evercore ISI estimates that Smart currently loses €500 million to €700 million annually, which works out to about $565 million to $792 million.

    Categories: Car News, featured  /  Tags: Daimler, mercedes-benz, smart, Smart to be axed
  • Comment

  • Leave a comment Cancel

    Leave a comment
  • Comment
  • Find Us

    Address
    123 Main Street
    London EC1 4UK

    Hours
    Monday—Friday: 9:00AM–5:00PM
    Saturday & Sunday: 11:00AM–3:00PM


  • Next articleAudi set to introduce A4-sized full-electric sedan

    By Staff Reporter While we are waiting for Audi’s fully-electric E-Tron to touch base ...

  • Previous articleMitsubishi shows Triton Absolute bakkie, but it’s still a concept

    By Staff Reporter While we are waiting for Ford to bring its much-anticipated Ranger Ra...

  • More & Related Articles

    Launch drive: Popular Haval H6 gets fresh new look and new technology

    By Otsile Kadiege We recently flew down to the ‘Mother City’ for the launch of the updated Haval H6 range, which gets an exterior nip and tuck, subtle...

    Aston Martin unveils exclusive DBX707 AMR23 Edition

    By Otsile Kadiege Aston Martin is celebrating the success of the Aston Martin Aramco Cognizant Formula One Team with the release of an exclusive AMR23 Edition for the...

    Subaru Forester range expanded with more powerful 2.5 models

    By Khulekani Dumisa Subaru Southern Africa has launched extended the Subaru Forester range with more power, new derivatives as well as more tech and practicality. The best-selling model...

    BMW’s all-electric i4 M50 and iX3 land in Mzansi

    By Otsile Kadiege  Today BMW South Africa will be expanding its local electric model line up with the addition of the hotly anticipated fully-electric i4 M50 and iX3....

    Kia adds 1.5 CRDI diesel engine to Seltos range

    By Staff Reporter The Kia Seltos was launched late last year and quickly became the brand’s best-selling car locally. Kia has added a diesel variant to add more...

    Mercedes-Maybach S-Class range now available in SA

    By Otsile Kadiege Mercedes-Maybach represents the ultimate in sophistication, the finest quality materials, phenomenal craftsmanship, comfort and state-of-the-art technology. Enter the all-new Mercedes-Maybach S-Class. The latest iteration of...

    Driven: range topping Toyota Land Cruiser Prado VX-L

    By Khulekani Dumisa Recently I spent time with a vehicle that will take you off a dealership floor in Mzansi to Mombasa without breaking a sweat. Boasting a...

    Record sales month clinches Suzuki top 5 spot

    By Khulekani Dumisa Suzuki Auto South Africa has hit an all-time new high with total sales of 2,470 vehicles in August. Importantly, 74,2% of the sales (three quarters)...

    © 2026 Khulekani On Wheels - Managed by Tech Matters