Khulekani On Wheels
    • Car Reviews
    • Car News
    • Electric
    • Videos
    • Travel
    • About
    • Contact

    Daimler could axe the Smart brand

    By khulekani / on March 26th, 2019 / in Car News, featured
    smart fortwo: Mit zahlreichen Aufwertungen startet smart im Herbst in das neue Modelljahr. Die Messefahrzeuge auf der IAA zeigen dieses umfangreiche Update. smart fortwo: smart will start the new model year this autumn with numerous upgrades. The cars on display at the International Motor Show feature this extensive update.

    Daimler could axe the Smart brand

    By khulekani / on March 26th, 2019 / in Car News, featured

    By Staff Reporter

    Daimler, the company that oversees the Smart brand might consider killing the small city carmaker since no one is interested in buying microcars anymore.

    According to some specialists, Smart has cost Daimler billions of dollars since its launch and the mother company is slowly losing patience and could disappear entirely from the industry within the next five years.

    We understand that a final decision on the future of Smart will be taken by the end of the year.

    The information comes from the German business paper Handelsblatt and is brought to our attention by Automotive News. According to “a company insider,” Daimler’s new CEO, Ola Kallenius, who succeeds Dieter Zetsche in May, has “no history with Smart” and “no scruples about killing the brand if necessary.”

    Research agency Evercore ISI estimates that Smart currently loses €500 million to €700 million annually, which works out to about $565 million to $792 million.

    Categories: Car News, featured  /  Tags: Daimler, mercedes-benz, smart, Smart to be axed
  • Comment

  • Leave a comment Cancel

    Leave a comment
  • Comment

  • Next articleAudi set to introduce A4-sized full-electric sedan

    By Staff Reporter While we are waiting for Audi’s fully-electric E-Tron to touch base ...

  • Previous articleMitsubishi shows Triton Absolute bakkie, but it’s still a concept

    By Staff Reporter While we are waiting for Ford to bring its much-anticipated Ranger Ra...

  • More & Related Articles

    Citroën South Africa refreshes C3 and Aircross line-up for 2026

    By Staff Reporter Citroën South Africa has introduced the Model Year 2026 updates for the C3 and Aircross, bringing a series of feature and comfort enhancements to two...

    Suzuki breaks sales record and captures nearly 9% of passenger vehicle market

    By Khulekani Dumisa Suzuki is enjoying some of its best monthly sales ever and its growth appears to be nowhere nearing slowing down anytime soon.  Last month the...

    Toyota confirms Corolla Hatch GR Sport, for now

    By Staff Reporter Ahead of its official debut at this year’s Geneva Motor Show, Toyota has taken the wraps off its Corolla GR Sport hatchback. Although there aren’t...

    Land Rover Classic unveils stunning colour-changing Defender V8 Collection

    By Xolile Hopa Land Rover Classic has unveiled a stunning collection of bespoke Classic Defender V8 models, commissioned by a single client and finished in a unique colour-shifting...

    2020 BMW M135i xDrive driven

    By Otsile Kadiege Ever since its inception in the year 2004, the BMW 1 Series has always followed one format: long hood, rear-wheel drive and an optional rear-wheel...

    Audi unleashes limited-edition RS 6 Avant GT

    By Malusi Msomi Audi has taken off the veil of their new RS 6 Avant GT. The design traces its roots back to the apprentice project RS 6...

    Electrification adds more power to new Mercedes-AMG GT63 S E Performance coupe

    By Otsile Kadiege Mercedes-AMG’s engineering boffins have electrified the new AMG GT63 S coupe. As a result, the already extremely potent AMG coupe has increased power and torque...

    ISUZU Foundation Donates Over R130,000 to Durban Charities through Ironman4theKidz

    The ISUZU Foundation, a collaborative effort between ISUZU Motors South Africa and its Dealer Network, has donated R131,900 to Ironman4theKidz, an official charity organization for the IRONMAN event....

    © 2026 Khulekani On Wheels - Managed by Tech Matters