Khulekani On Wheels
    • Car Reviews
    • Car News
    • Electric
    • Videos
    • Travel
    • About
    • Contact

    Daimler could axe the Smart brand

    By khulekani / on March 26th, 2019 / in Car News, featured
    smart fortwo: Mit zahlreichen Aufwertungen startet smart im Herbst in das neue Modelljahr. Die Messefahrzeuge auf der IAA zeigen dieses umfangreiche Update. smart fortwo: smart will start the new model year this autumn with numerous upgrades. The cars on display at the International Motor Show feature this extensive update.

    Daimler could axe the Smart brand

    By khulekani / on March 26th, 2019 / in Car News, featured

    By Staff Reporter

    Daimler, the company that oversees the Smart brand might consider killing the small city carmaker since no one is interested in buying microcars anymore.

    According to some specialists, Smart has cost Daimler billions of dollars since its launch and the mother company is slowly losing patience and could disappear entirely from the industry within the next five years.

    We understand that a final decision on the future of Smart will be taken by the end of the year.

    The information comes from the German business paper Handelsblatt and is brought to our attention by Automotive News. According to “a company insider,” Daimler’s new CEO, Ola Kallenius, who succeeds Dieter Zetsche in May, has “no history with Smart” and “no scruples about killing the brand if necessary.”

    Research agency Evercore ISI estimates that Smart currently loses €500 million to €700 million annually, which works out to about $565 million to $792 million.

    Categories: Car News, featured  /  Tags: Daimler, mercedes-benz, smart, Smart to be axed
  • Comment

  • Leave a comment Cancel

    Leave a comment
  • Comment

  • Next articleAudi set to introduce A4-sized full-electric sedan

    By Staff Reporter While we are waiting for Audi’s fully-electric E-Tron to touch base ...

  • Previous articleMitsubishi shows Triton Absolute bakkie, but it’s still a concept

    By Staff Reporter While we are waiting for Ford to bring its much-anticipated Ranger Ra...

  • More & Related Articles

    Stealthy BMW Black Vermilion Edition announced

    By Otsile Kadiege Customers abroad who want and individual looking BMW X5, X6 and X7 can opt for the new limited edition Black Vermilion which adds striking colours...

    A closer look at the Toyota Land Cruiser Prado VX-R

    By Malusi Msomi The Toyota Land Cruiser Prado VX-R is where rugged heritage meets modern-day refinement. With its unmistakable retro-inspired design and advanced off-road capability, this seven-seater SUV...

    2020 Peugeot 5008 SUV updated

    By Otsile Kadiege After selling over 300,000 units of its 7-seater SUV since it was launched back in 2017, Peugeot gave the award-winning 5008 a new look and...

    New Mercedes-Benz CLA is here!

    The new Mercedes-Benz CLA has been launched locally. It would be an understatement to say the car has been a runaway success for Mercedes-Benz. Launched in 2013, the...

    Citroen C3 Aircross SUV debuts in South Africa

    By Staff Reporter Citroen is back in South Africa and kicks things off with the C3, C5 SUV and C3 Aircross SUV. The latter is based on the...

    Nissan reveals all-new Juke

    By Khulekani Dumisa Nissan has taken the covers off its second generation Nissan Juke. Having been introduced nearly 10 years ago, the Juke is the founder of the...

    All-new A-Class sedan now available in Mzansi

    By Staff Reporter Mercedes-Benz South Africa has extended its local sedan offering with the addition of the all-new A-Class sedan. At launch, the A-Class hatch based sedan, is...

    Ford brings more bling to Ranger with XLS model

    By Staff Reporter The bakkie wars are fierce and Ford is pulling all the stops to keep its healthy market share of the segment. Importantly, consumers buying in...

    © 2026 Khulekani On Wheels - Managed by Tech Matters