Today, Kia South Africa welcomed automotive industry veteran, Toni Herbst, as the brand’s new PR, Communications and Events Manager, effective 1 February 2023. She will look after Kia South Africa’s public relations, communications and event activities, including press relations, new vehicle launches and test drive events.

Toni Herbst started her career at Toyota South Africa Motors in 1989, filling various roles in publications, communications and public relations. She then joined Peugeot Citroën South Africa in 2008 as the company’s general manager of public relations, followed by a general manager role with the South African Guild of Mobility Journalists. Most recently, Toni filled the role of media liaison at Suzuki Auto South Africa.

“I am very fortunate to have the opportunity to join Kia South Africa and look forward to working with an already established team in my new role,” comments Herbst. “‘Movement that Inspires’ speaks to me personally and, after being in the industry for over 33 years, in various positions at various brands, I am excited to help grow and add value to the ever-growing Kia brand in South Africa.”