By Otsile Kadiege

Toyota South Africa Motors (TSAM) has sustained its exemplary sales performance in the South African new-car market in 2023, with 9 423 sales in April, bringing the company’s year-to-date sales figures to 47 935. The sales performance in April accounts for a 25.3% market share of the overall 37 107-unit car market, making TSAM the leading vehicle sales company in the country. This performance is even more impressive, considering there were only 17 trading days in the month of April.

The Toyota Hilux continues to be the top performer in the LCV segment (2 186 units), with 917 Hilux Double Cabs, 379 Extra Cabs and 890 Single Cabs sold. 3 978 total LCV sales were bolstered by 369 Land Cruiser Pick-Ups, 1 190 Hiaces and 126 Quantums. The highly popular Corolla Cross is the best-selling Toyota passenger car once again, with 1 281 units retailed, followed by the Toyota Fortuner with 695 units sold in only its second month of sales. Other impressive performers in passenger cars include the the Starlet, which sold 1 098 units, as well as the highly practical Rumion (345 units). Lexus, TSAM’s luxury arm, also performed ahead of expectations in the month with a total of 66 units sold across all nameplates.

TSAM is not only the best selling Passenger and Light Commercial Vehicle (LCV) manufacturer, but heads up Medium Commercial Vehicle (MCV) sales, too. In MCV and HCV, the highest recorded sales came from the Hino 300-Series, with 87 units and 500-series with 71 units sold respectively.

For the month of April, parts supply remained competitive with 1.2 million pieces, with a further 240 000 pieces shipped to foreign markets, for a total of 1 454 024 pieces.