By Otsile Kadiege

Lexus South Africa announced renowned television presenter, actor, entrepreneur and fashion icon, Maps Maponyane, as its newest brand ambassador. This partnership signifies a dynamic alignment between the luxury automotive brand and Maps Maponyane, reflecting shared values of lifestyle, elegance, craftsmanship, and a commitment to sustainability.

Both Lexus and Maps Maponyane epitomise the essence of refined living and sophistication, making this collaboration a natural fit. As a prominent figure in the South African entertainment industry, Maps embodies the epitome of modern luxury and impeccable style, resonating strongly with Lexus’s ethos of craftsmanship and innovation.

Lexus’ dedication to sustainability and environmental consciousness perfectly complements Maps Maponyane’s passion for living a sustainable green lifestyle. Through his various philanthropic endeavours, including initiatives focused on environmental conservation, Maps has demonstrated a commitment to making a positive impact on the world. Likewise, Lexus’ advancements in new energy vehicles and sustainable practices underline the brand’s commitment to reducing its environmental footprint.

“We are thrilled to welcome Maps Maponyane to the Lexus South Africa family,” states Glenn Crompton: Vice President for Marketing at Lexus South Africa. “Maps’ influence extends far beyond the realms of entertainment, embodying the values of sophistication, elegance, and sustainability that resonate deeply with our brand. Together, we look forward to creating meaningful experiences and driving positive change within our community.”

Maps Maponyane expressed his excitement about the partnership, stating, “I am honoured to join forces with Lexus South Africa, a brand synonymous with innovation and luxury. The synergy between Lexus and my personal values, including a commitment to sustainability and environmental stewardship, makes this collaboration truly special. I am eager to embark on this journey together and showcase the shared passion for excellence and elegance.”

Maps will be driving the Lexus NX 350 F Sport. The Lexus NX is a true embodiment of sophistication, versatility, and innovation, making it an ideal companion for navigating the bustling streets of the city with ease and style.