By Staff Reporter

Londeka Mkhize has been named social media lead at Ford Motor Company and Lebohang Gaoaketse takes over as WesBank’s Head of Marketing and Communication.

Londeka Mkhize

Ford has appointed Londeka Mkhize as its new social media lead for South Africa.

In this role, Mkhize is responsible for all strategy and implementation of Ford’s social media communications. She takes over from Vusi Mbatha who has moved into a new role as Dealer Development Manager within the Marketing Department.

Mkhize has more than nine years of experience working in the communications sphere with a focus on social media, and has mostly worked for advertising and social media agencies handling corporate client accounts.

She has already been associated with Ford, having previously managed the company’s social media channels for the Sub-Saharan Africa region when Meropa Communications had the account, and has gained extensive knowledge in online media, crisis management, stakeholder engagement, live events coverage and data-led social strategies.

Mkhize graduated from the University of Cape Town in 2011 with a Bachelor of Social Science degree, majoring in Public Policy Administration and Industrial Sociology. “These qualifications have been of great benefit in interpreting and understanding the role of social media in society, and for business,” she explains.

In 2019 she won an Industry award for the Best Agency Community Engagement Manager at the New Generation awards. She also worked on an award-winning campaign called InstaMine for Anglo American, which received the ABC Gold Quill Award for Social Media Excellence 2019 and two Gold Awards at the New Generation awards for Best Use of Technical Innovation and Mobile Marketing Excellence.

Lebogang Gaoaketse

Lebogang Gaoaketse has been appointed as Head of Marketing and Communication for Motor at WesBank, after spending time as the bank’s Manager for Communication, Social Media, Public Relations and Consumer Education.

Gaoaketse joined WesBank in 2009 as part of the Learning and Development recruitment team before moving to Operations. From there he worked his way to Call Centre Operations Manager. In 2014 he joined the Marketing division within Motor under WesBank Motor CEO Ghana Msibi’s leadership, where he has occupied many roles since 2014, including Customer Experience Manager and Campaigns Specialist.

Gaoaketse has a B Comm degree and completed his Master of Business Administration through Regent Business School in 2018. He has an excellent track record of achievement and has won a number of awards during his career at WesBank. He has been involved in the successful implementation of many critical projects and therefore has an excellent understanding of how the bank works, and what is required for the bank to continue to succeed. He has an absolute passion for marketing and the customer, whilst also being actively involved in charity and community work.