Today Isuzu Motors of Japan confirmed that it will be investing R1.2 billion into the next generation Isuzu D-Max bakkie programme in South Africa, while an additional total local content value of R2.8 billion will be generated through the lifecycle of the programme.

Expanded production capacity

Current plans are to grow the company’s annual D-Max bakkie production to 29,000 units per annum, said Yoichi Masuda, Senior Executive Officer for Isuzu Motors Limited and Chairman of the Isuzu Motors South Africa Board. “Our decision to invest in the production of the next generation bakkie in South Africa demonstrates our commitment to this market.  This is further reinforced by the fact that this operation is the bakkie and truck manufacturing and distribution operation which is 100% owned Isuzu operation outside of Japan.”

Masuda emphasised the important role the government’s Automotive Production and Development Programme plays in providing predictability and stability for investors when making long-term business decisions.  “We fully support the requirements of the extended APDP and are working on various initiatives to ensure that we contribute to the achievement of the South African Automotive Master Plan aspirational targets over the coming years. Furthermore, I would like to acknowledge the instrumental role the South African government has played in enabling us to successfully operate in this market since January 2018.”

Sub-Saharan Africa

South Africa will initially serve as the main market for the next generation bakkies but with growing volumes expected to be generated from the roll-out of its Sub-Saharan Africa growth strategy, which will be geared at further strengthening its position in key markets as well as its overall distribution footprint.

“The next generation bakkie will be locally engineered to meet the requirements of the South African and key Sub-Saharan Africa markets.” said Michael Sacke, CEO and Managing Director of Isuzu Motors South Africa. “Our customers have come to know our vehicles for their reliability, durability and flexibility and it is important that we continue to build on these strengths.”

Isuzu’s biggest markets in Sub-Saharan Africa currently include Kenya, Zimbabwe, Zambia, Mozambique, Mauritius, Senegal, Ghana and Ivory Coast. Last year the company’s sales in these markets increased by 17% versus the prior year.

Words by Isuzu SA