By Staff Reporter

Toyota South Africa Motors (TSAM) continued to show its dominance in the local automotive market, selling 13,559 new vehicles in October 2025 and securing a 24.2% market share.

This performance came as South Africa’s total new vehicle sales reached 55,956 units, a 16% increase compared to the same month last year, according to naamsa. The passenger car segment saw its best performance since 2014, recording 39,610 units, while light commercial vehicles grew by nearly 24%. Medium commercial vehicles were also up by 9.3%, although heavy truck sales dipped slightly.

Leon Theron, Senior Vice President of Sales and Marketing at TSAM, said the strong performance reflected South Africans’ continued confidence in Toyota, Lexus and Hino products. He credited the brand’s broad range, strong dealer network and focus on quality for helping Toyota maintain its leadership position.

Toyota’s passenger lineup remained a major contributor to its success, with 8,432 units sold. The Corolla Cross and Starlet were top performers with 1,615 and 1,613 units respectively, followed by the Urban Cruiser, Starlet Cross and Vitz. Lexus also recorded steady growth, selling 79 vehicles, with the NX, LX and UX leading its range.

In the light commercial vehicle segment, the Hilux once again topped the charts with 3,533 sales, capturing nearly 28% of the segment. The Hiace Taxi, Land Cruiser 79 Pick-up and Land Cruiser Prado also continued to perform well. Hino contributed 253 units to the brand’s overall commercial vehicle tally.

Toyota also delivered over 2 million vehicle parts to the domestic market in October and exported close to 400,000 parts to international destinations. Meanwhile, 4,436 locally built Toyota vehicles were shipped abroad.

Overall, Toyota’s October performance reflects both the brand’s consistency and the resilience of South Africa’s automotive sector as it heads into the final months of 2025.