By Staff Reporter

Range Rover has introduced the new SV Ultra, positioning it as the most advanced and luxurious version of the flagship SUV to date. The latest addition to the SV line-up combines updated design elements with new in-car technology focused on comfort and overall cabin experience.

On the outside, the SV Ultra introduces a new Titan Silver paint finish, designed to give a more reflective, metallic look. This is paired with Satin Platinum Atlas and Silver Chrome accents, along with 23-inch alloy wheels that further set it apart from the standard range.

Inside, the focus shifts to materials and layout. The cabin features a new duo-tone Orchid White and Cinder Grey interior, using leather-free Ultrafabrics. A new rattan palm veneer adds a different texture across the dashboard and interior surfaces, while details like ceramic finishes and colour-matched accents complete the look.

One of the main highlights is the introduction of a new audio system. The SV Ultra brings electrostatic sound technology into a production vehicle for the first time, using thin-film speakers integrated into the seats and cabin. This works alongside the Body and Soul Seat system and Sensory Floor, which add vibration and feedback to create a more immersive listening experience.

Power comes from a P615 V8 engine, continuing the focus on performance alongside luxury. Pricing for the Range Rover SV Ultra in South Africa starts from R5,729,100.