By Malusi Msomi

The Kia Tasman marks a significant moment for the Korean brand, becoming its first-ever entry into the highly competitive bakkie segment.

With established rivals such as the Toyota Hilux, Ford Ranger, Volkswagen Amarok, and Isuzu D-Max dominating the market, Kia faces a tough challenge. However, after spending around 410km behind the wheel of the range-topping Tasman X-Pro on a mix of tar and gravel roads around the Western Cape, it is clear that Kia has arrived with serious intent.

Opinion splitting design

The Tasman is not a vehicle that fades into the background. Its upright proportions, squared-off stance, and bold front-end design ensure it stands out in traffic. Unsurprisingly, styling has proven divisive, but we appreciate that Kia has chosen to do something different rather than follow the established formula. Whether you love it or hate it, the Tasman brings something fresh to a segment where many competitors have become visually familiar.

Premium interior

Inside is where the Tasman makes a particularly strong impression. The cabin feels modern, spacious, and well put together. A fully digital display setup gives the interior a contemporary feel, while the overall layout is intuitive and easy to use.

Practicality has clearly been a priority. Large door bins, generous storage compartments, and under-seat storage in the rear make the Tasman well suited to family duties and work-related tasks alike. The X-Pro also benefits from a generous level of equipment, helping it feel more SUV-like than many traditional bakkies.

Engine and driving impressions

Power comes from a 2.2-litre turbodiesel engine producing 154kW and 440Nm, paired with an eight-speed automatic transmission.

On the road, the Tasman impressed with its refinement and composure. The engine delivers strong performance, while the eight-speed automatic shifts smoothly and unobtrusively.

We had the opportunity to drive the Tasman on both tar and gravel roads, where it demonstrated excellent road holding and stability. The ladder-frame chassis still reminds you that this is a bakkie, but Kia has done a commendable job balancing comfort with capability.

Off-road credentials are equally impressive. Depending on the model, buyers can access terrain modes, a rear differential lock, X-TREK mode, up to 252mm of ground clearance, and a wading depth of up to 800mm.

Verdict

Based on our first drive, the Kia Tasman appears to be a well-executed first attempt at a bakkie.

It offers a modern and practical cabin, strong performance from its turbodiesel engine, and impressive road manners on both tar and gravel. The styling may divide opinion, but there is no denying that the Tasman brings something different to the segment.

More importantly, it feels like a genuine contender rather than simply another newcomer trying to make up the numbers.

Pricing

Kia Tasman LX – R679,995

Kia Tasman SX – R789,995

Kia Tasman X-Pro – R999,995